I was fortunate to be asked to present in Dallas to the Sports Financial Advisor’s Association. My co-presenter was…..Brian Cuban. I knew all about Mark Cuban, the maverick owner of the Dallas Mavericks. But Brian is a superstar as well. When I learned he was going to be my co-presenter, I started reading up on him (check out his site and his blog by clicking here). Interesting guy. He has put himself out there, on his blog, on Twitter and everywhere as a crusader for many things. He is very outspoken against hate crimes and generates a lot of much needed discussion on that topic.
The topic of our presentation? How can/does regular and social media affect our business and our entertainment/athlete clients? While I consider myself a novice in these areas, Brian is obviously an expert. He discussed aspects of social media I had not appreciated. But what really impressed me about him (and I realize this applies to many) is that he learned and understands the workings of, and value of social media……by doing it. He has created a niche for himself and a social media identity and a “brand”.